Friday, December 10, 2010
The above headline had brought most traffic to this weeble blog. Thus, I thought I should tell you what I have learnt about watches.

1) Yves Camani is real!
Yes, it is a watch. So are Königswerks, Calvaneos and all the possible eBay brands. I bet my ass they work just fine. Just remember, there may be some clocksmiths who do not want to touch these models - whether it is the poor quality or disrespect to eBay platform, I cannot tell.

2) Yves Camani is not real!
No, the brands are not "real" brands, as Rolex once used to be. They are constructed somewhere, assembled elsewhere and the hefty pricetag is there just to increase the image. They do not have any real history, except the story the owner of the brand has created. They are not worn by Hollywood nor any other rich or famous people.

3) Yves Camani is as real as you believe it is!
Why you want to know whether it is real or not? Buying a status item, but cannot afford a real handmade Swiss? Are you afraid it is a cheap bootleg? You buy it, you wear it, and believe in it. It looks just as good as you do!

Practically, these branding companies seem to just carve their names on watches of decent quality. If they look fine, they may even be fine. But, just keep in mind they do not have the history they are using in marketing. Hell, I can find a fashion house today, and brand it as "1662", and you may be fooled to think that is the year my anchestors began their operations if you feel like it.

I don't want to judge these eBay brands, as the products themselves may be just fine. I have a "branded" watch myself - Cerruti 1881. And I believe you all know this fashion house does not specialize in time pieces. It is assembled in India/Switzerland, has some gold somewhere and is heavy as hell.

I could have as well bought some Formula One sponsor brand (cannot just now remember which was the made-up brand), or taken a watch from any other wannabe -brand. I almost did, but the seller of Yves Camani never accepted my payment! Strangely, a German clocksmith was fine with the same card, selling me a Lacroix and this Cerruti piece. Perhaps they were not the season's newest models, but time is timeless, and so are stylish watches.


Anonymous said...

Just bought myself a Yves Camani and thought id check out what others have to say about this brand,is it working allright,has it any defects which my come out in longtime use etc.When I googled it I ended up on this site,read the story above and liked it which made me post this comment.anyhow,like the watch by it looks dont care whats it called,could aswell wear a watch called Doltse Kabbana(missspeld on purpous) or whatever,as long as I like it and suits me.
PS:my first comment ever,liked the text above.

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